I started running a cross-functional experiment board because I was tired of marketing “tests” that lived and died in Google Docs — promising ideas that never translated into pipeline. What...
Hiring a salesperson is easy. Scaling that hire from zero to quota in their...
I’ve launched referral programs for three B2B SaaS companies over the past...
I once inherited a paid media account where the team was convinced that cutting...
I’ve helped dozens of companies shave weeks off their cash collection cycle...
Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I...
I’ve negotiated dozens of supplier contracts across product launches, SKU...
I once inherited a paid media account where the team was convinced that cutting bids across the board was the fastest way to improve profitability....
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I’ve helped dozens of companies shave weeks off their cash collection cycle by treating order-to-cash (O2C) as a set of discrete, fixable processes...
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Why I reverse-engineer competitor go-to-market (GTM)When I audit a market, I don't start by guessing. I start by reverse-engineering the strongest...
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I’ve negotiated dozens of supplier contracts across product launches, SKU rationalizations and scale-ups. Reducing cost of goods sold (COGS) is one...
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I run experiments all the time. Not because I like dashboards (I do), but because experiments are the fastest way I know to turn uncertainty into...
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When I work with early-stage founders, one of the first conversations I try to have is about metrics. It’s tempting to celebrate shiny growth...
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I remember the first time a fulfillment failure landed on my desk: a major e‑commerce partner had 1,200 delayed orders after a warehouse system...
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I’ve set up automated lead scoring in Salesforce more times than I can count, and every implementation teaches me something new. The approach I...
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I run pricing experiments the way I run growth experiments: with a clear hypothesis, tight measurement, and a focus on repeatability. Over the past...
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I used to think customer interviews were a qualitative exercise that lived in the marketing or product team’s world — useful for empathy, not for...
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