I ran a controlled creative test on paid social that lifted conversions for our highest-margin cohort by 18%. It wasn’t a magic tweak or a lucky algorithm favor — it was a disciplined experiment:...
I’ve spent years helping SaaS and product-led companies win mid-market...
I once inherited a sales team drowning in manual lead triage: spreadsheets,...
I run experiments every quarter to find repeatable ways to win back high-value...
I ran a tightly scoped, three-week pricing pilot that increased ARPU by 12% for...
I once inherited a fulfillment process that looked fine on paper but felt like...
I want to walk you through a margin-first approach to paid social that I’ve...
I run experiments every quarter to find repeatable ways to win back high-value customers who churned. Over the years I’ve built and refined a...
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I ran a tightly scoped, three-week pricing pilot that increased ARPU by 12% for a B2B SaaS product. I’ll walk you through exactly how I set it up,...
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I once inherited a fulfillment process that looked fine on paper but felt like a leaky bucket in practice: on-time delivery rates that oscillated...
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I want to walk you through a margin-first approach to paid social that I’ve used with startups and scaleups to cut CAC by ~20% while growing the...
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I’m going to walk you through a three-step outbound play that I’ve used to turn segmented intent signals into a steady stream of enterprise demos...
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I used to treat involuntary churn—the customers who slip away because a card expires, a payment fails, or a bank flags a transaction—as an...
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I ran a 90-minute onboarding audit for a B2B SaaS client last quarter and walked out with three fixes we shipped within a week. Two weeks later,...
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I ran a small pricing experiment last quarter that lifted average deal size by ~12% within four weeks — using a simple decoy setup with three...
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I used Klaviyo to build reactivation funnels for multiple e-commerce and subscription businesses, and one thing became consistently true: a simple,...
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I recently ran a lightweight revenue operations audit for a mid-market SaaS company and found a single automation that immediately freed up ~22% of...
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