How to audit a SaaS onboarding flow in 90 minutes and implement three fixes that increase first-week activation by 40%
Case Studies

How to audit a SaaS onboarding flow in 90 minutes and implement three fixes that increase first-week activation by 40%

I ran a 90-minute onboarding audit for a B2B SaaS client last quarter and walked out with three fixes we shipped within a week. Two weeks later, their first-week activation rate jumped by 40%. This...

Jun 08, 2026 • by Léa Martin
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Featured

How to run a pricing decoy test that increases average deal size by 12% using three controlled offers
Sales

How to run a pricing decoy test that increases average deal size by 12% using three controlled offers

I ran a small pricing experiment last quarter that lifted average deal size by...

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How to build a two-week reactivation funnel with Klaviyo that recovers 25% of churned subscribers
Marketing Tech

How to build a two-week reactivation funnel with Klaviyo that recovers 25% of churned subscribers

I used Klaviyo to build reactivation funnels for multiple e-commerce and...

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How to implement a lightweight revops audit that finds one high-impact automation to free 20% of sales rep time
Operations

How to implement a lightweight revops audit that finds one high-impact automation to free 20% of sales rep time

I recently ran a lightweight revenue operations audit for a mid-market SaaS...

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How to convert intent signals into a 10x warmer outbound pipeline using Apollo and your CRM
Sales

How to convert intent signals into a 10x warmer outbound pipeline using Apollo and your CRM

I want to show you a playbook I use when I need to turn raw intent signals into...

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How to use segmented intent data to build a 2-week outbound cadence that books enterprise demos
Sales

How to use segmented intent data to build a 2-week outbound cadence that books enterprise demos

I build outbound systems that actually book enterprise demos — not just...

Apr 22 Read more...
How to run a competitor pricing teardown and create three testable tiers that increase average deal size
Strategy

How to run a competitor pricing teardown and create three testable tiers that increase average deal size

I run pricing teardowns for clients on a weekly basis. They’re one of my...

Apr 19 Read more...

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